Emma Atigma Karmasun
Fashion Designer
FOUNDER STORY
Emma Atigma Karmasun is the founder of ATIGMA, a Ghanaian clothing brand focused on creating versatile, well-tailored pieces for the modern woman. Her journey into fashion began long before the brand was established. She grew up in her mother’s sewing shop, where early exposure to garment construction sparked a deep and lasting passion for fashion. Although she later studied English Education at university, Emma always knew her true path lay in fashion. During her national service, she made a defining decision, saving her monthly allowance to fund the beginning of her brand. After completing her service, she rented a small one-bedroom apartment, where she lived and launched ATIGMA with her first industrial sewing machine.
At the same time, she enrolled in fashion school to refine her technical skills, graduating in 2021. In the years that followed, Emma worked independently, creating custom garments and reinvesting every profit back into the business. Over time, she expanded her operations, acquiring more machines, moving into a larger space, and building a small team of women who now work alongside her.
Today, ATIGMA operates as a growing studio, producing bespoke garments while gradually transitioning into ready-to-wear collections. The brand is driven by a vision to help women build intentional wardrobes, owning fewer, high-quality pieces that can be styled in multiple ways. Each design is created to feel comfortable, fit beautifully, and support women in their everyday lives. Beyond clothing, ATIGMA is committed to creating opportunities for women. Emma aims to continue growing the brand, expanding her team, and eventually providing training for young girls who want to learn sewing and build independent livelihoods
BRAND OVERVIEW
ATIGMA is a contemporary Ghanaian womenswear brand crafting elegant ready-to-wear and bespoke apparel for the modern African woman. Rooted in structure, sophistication, and intentional design, ATIGMA creates pieces that celebrate real women — petite, tall, slim, and full-figured, with a strong focus on corporate and lifestyle dressing.
BRAND IDENTITY
ATIGMA stands for strength, refinement, and quiet confidence. Each garment is thoughtfully designed to flatter the body, enhance movement, and transition effortlessly from day to night. Clean lines, precision tailoring, and timeless colour stories define every piece.
DESIGN PHILOSOPHY
We believe fashion should empower not exclude. ATIGMA merges classic tailoring with contemporary African femininity, creating clothing that supports a woman’s ambition, self-expression, and daily rhythm. Every design prioritizes fit, function, and fabric, ensuring comfort, longevity, and effortless style.
BRAND VISION
To become a leading Ghanaian womenswear brand known for fit-inclusive silhouettes, architectural tailoring, and garments that command presence in boardrooms, presentations, and beyond.
BRAND PURPOSE
ATIGMA exists to empower the modern woman to feel confident, elegant, and powerful in workwear that fits beautifully and feels like second skin.
SIGNATURE STYLE
ATIGMA designs blend modern elegance with expressive femininity. Signature elements include structured waistlines, bold sleeves, flared silhouettes, and confident tailoring, from wide-legged palazzo pants to crisp cropped shirts. Each piece balances strength and softness, offering garments that flatter, empower, and elevate the wearer, whether she’s owning the room or owning her moment
PRODUCTS & SERVICES
- Corporate Ready-to-Wear Womenswear
- Bespoke Tailoring for Individual Clients
- Capsule Releases & Seasonal Collections
- Styling & Wardrobe Consultation (by appointment)
BRAND VALUES
- ELEGANCE
True style is subtle, powerful, and intentional. - CRAFTSMANSHIP
Every piece is made with precision, care, and attention to fit. - EMPOWERMENT
Our designs uplift and affirm the wearer. - AUTHENTICITY
We celebrate African femininity, confidence, and voice. - SIMPLICITY WITH SUBSTANCE
Designs that speak quietly yet leave a lasting impression. - EMPOWERING ARTISANS
We invest in the growth and confidence of our seamstresses and artisans. Every finished garment reflects their skill, creativity, and pride.
TARGET CUSTOMER
The ATIGMA woman is a modern professional navigating corporate, creative, or entrepreneurial spaces.
She is:
- Career-driven yet style-conscious
- Intentional about quality, fit, and individuality
- Frustrated by ill-fitting fast fashion and uninspired workwear
- Willing to invest in fewer, high-quality pieces
- Drawn to Afro-modern aesthetics blended with global elegance